From Bristol to Bath, London, and beyond, I visited farms, markets, cafés, restaurants, delis, and wholefood shops, listening to those who grow, sell, and buy food. I asked producers: Would you deliver to Bristol? What could help your sales? And buyers: Would you buy directly from local producers? What products do you need—or stop buying—and why?

Why Bristol? It is one of the UK cities rapidly shaped by new wealth—gentrification, of which I am a part—without strong support for the local economy. As a result, many markets and farms stopped serving the city, creating the surreal sight of Somerset and South African apples on the same shelves.

The patterns were clear: small farms and local producers wanted to reach urban customers but faced logistical and administrative barriers. Communities and businesses wanted fresh, local produce but struggled to access it. The need was for a bridge—not another chain—between producers and people.  

To make this work, I bring together experts in market research, technology, business strategy, networking, sales, and cultural insight—forming a collective effort aimed at improving people’s lives. Our goal is to solve problems where the food supply chain fails, not add another layer to a broken system.